Pitching Your Script

YOUR ONE CHANCE THIS YEAR TO TRANSFORM YOUR PITCHING SKILLS

IS ON SUNDAY, NOV. 21 IN LAS VEGAS

Are you doing justice to your ideas when you present them?

“Learn how to set their hair on fire with your pitch—make agents, producers, and publishers take notice of your work!”

You have a great idea or a great book or screenplay.

The problem is nobody will listen.

First you have to get their attention. That’s what we cover in the “Marketing Your Screenplay” workshop on the morning of November 20.

That’s only half the battle, though. Once they’re listening, you’d better be able to get agents, producers, and publishers as excited about your project as you are.

Top TV producer Stephen Cannell summed it up:
“A good idea, badly presented, sounds like a bad idea.”

Making your good ideas sound good is what you’ll learn on the afternoon of the same day, in the “Power Pitching Workshop.”

Why most writers never master this skill–and how you can

Many writers are shy. They like to write, not to sell. They haven’t got the faintest idea of how to capture people’s attention in a pitch.

A pitch can be a formal meeting in which you have ten or fifteen minutes to talk about your project, or a one-minute chance to answer the question “What are you working on?” It can also take the form of a one page query letter.

What they all have in common is that they represent your chance—sometimes your only chance—to interest powerful people in your project. The next step should be that person saying, “Wow, that sounds great, tell me more!”

Some writers don’t even want to master this skill because they consider themselves artists, not salespeople. Good luck making money with that attitude!

If you’re different—if you recognize that selling what you write is just as important as writing it—then join us for this intensive, interactive half-day workshop. You will leave knowing exactly how to pitch your project in all three formats.

He knows because he had to learn

The workshop will be led by Jurgen Wolff. He’s written more than 100 episodes of TV, several TV movies, a feature film, and nine books. “Almost all of those started with a pitch,” he says. “But when I started out, I was petrified and my first couple of pitches were total disasters. That’s when I realized I’d better learn how to pitch or give up hoping for a career as a writer.”

Jurgen started his own magazine so he could interview dozens of agents, producers, and publishers about what they looked for in a good pitch.

Then he studied hypnosis, self-hypnosis and Neuro-Linguistic Programming in order to become good at it himself.

“It didn’t come naturally to me,” Jurgen confesses. “That’s why I can teach it—I learned it every step of the way. Since then, I’ve figured out short cuts that can help people master the process in one half-day session.”

It works—here’s the proof

Here’s what some of the participants in Jurgen’s previous pitching workshops say about it:

The workshop is great! Everything—the content, the support materials, and particularly your teaching style—are very thorough, professional, and at the same time enjoyable.” – Judi Fernandez, Los Angeles, CA

Thank you for the class. It is the most practical class that I’ve ever taken.” – Karen Johnson, Los Angeles, CA

I really want to emphasize how very helpful your workshops were. I have been to quite a few—American Film Institute, UCLA, Sherwood Oaks, etc. Yours were by far the most useful.” – Hope W. Shaw, La Jolla, CA

Now it’s your turn to discover:

  • The one quality every producer, agent, and publisher looks for in a pitch
  • The difference between the three kinds of pitch – formal, informal, query letter
  • What never to say in a pitch
  • How to craft a strong hook
  • How to use body language to your advantage in a personal pitch
  • How to establish rapport quickly with anybody you pitch to
  • How to handle to pitching to a group
  • What to do if your pitch gets interrupted
  • How to structure each kind of pitch
  • How to overcome “stage fright” in personal pitches
  • When it’s OK to use notes and how to use them
  • How you can pitch using the internet
  • How to turn a pitch to your advantage even when you don’t sell your project
  • The follow-up step that so few people do that you’ll stand out when you do it

The workshop will include demonstrations, both live and on video, of good and bad pitching techniques. You will have the option of doing a live pitch (if you don’t want to reveal your project, you can pitch a movie you’ve seen recently or a book you’ve read).

You’ll also take home a set of back-up materials that cover all the key points so you can review them before you do a pitch or write a query letter.

Your investment and why we can take only ten people

Normally this intensive session would cost $150, but because we are videotaping it (which will mean occasional five minute interruptions to move the camera, etc.) we have brought that price right down to $75.

So that you can get personal attention and because of the limited filming space, we are limiting this workshop to only ten people. We recommend that you also sign up for the morning session on guerrilla tactics for Marketing Your Screenplay, but you can also just take this one—it’s up to you.

With the limited space and the bargain price, we expect this workshop to fill up quickly, so if you want to be one of the rare writers who really masters the craft of pitching—and thereby hugely improved your chances of selling what you write—sign up now.

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